Areas of Expertise -

Journalists have an agenda and you only have to see a “no comment” on 60 Minutes to know how unforgiving the camera can be. Every professional should acquire the skills necessary to take control of the interview process and keep cool under fire.

An ability to manage the media requires an understanding of how reporters approach an interview; an awareness of how audiences perceive you, your brand; and the issues—your positioning is key to a successful outcome when accepting an opportunity to speak with the press. We help you to ‘put your best foot forward’ whether in print or on radio, TV or with “New” media.

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